This year’s football season is taking the venerable sport a quantum leap closer to what fans of all sports worldwide will soon be taking for granted with next-gen viewing experiences that fully exploit the interactive personalized dynamism of IP technology, especially when it’s employed with ultralow-latency streaming.
The transformative implications of what’s taking shape around efforts to drive viewer engagement with on-screen magic have been largely overshadowed by press reports covering new streaming deals as a way to reach cord-cutters and cord-nevers. The big news is that pervasive inclusion of live football as part of streamed services’ programming has led to virtually every NFL and top-tier college game becoming available through live-streamed as well as multichannel pay TV and over-the-air distribution.
The emphasis on the business side is understandable, given what’s at stake as the big four broadcast and streaming rights holders with billions invested in recent multi-year contracts compete in high-wire acts aimed at balancing monetization agendas across traditional TV and digital outlets. But they’re also going further than ever in the digital domain to deliver the feature personalization and gamification deemed essential to driving engagement with a restless generation of younger consumers.